Which design principle aims to ensure that all user groups are treated without disadvantage or stigma?

The principle that focuses on ensuring all user groups are treated without disadvantage or stigma is Inclusive Design. This approach specifically emphasizes creating products and environments that can be accessed and used by the greatest number of people possible, including those with diverse backgrounds, abilities, and needs.

Inclusive Design seeks to involve people with varying experiences in the design process, ensuring that their perspectives are considered and integrated. This results in solutions that are not only usable but also beneficial to a wide range of users, ultimately fostering a sense of belonging and equity.

Although Universal Design also aims to create products that are usable by all people, it tends to focus more broadly on creating a one-size-fits-all approach that emphasizes design features applicable to the widest demographic. In contrast, Inclusive Design goes a step beyond by actively seeking to understand and incorporate the nuances and specific requirements of marginalized or disadvantaged groups, making it more directly linked to the reduction of stigma and disadvantage.

Adaptive Design is more about modifying products to suit individual needs, while Creative Design typically focuses on innovation and artistic expression, rather than accessibility and inclusivity. Therefore, Inclusive Design is the principle that aligns best with the goal of ensuring equitable treatment across all user groups.